Points for a Purpose Campaign
Since signing on 23 years ago, Coloff Media has been providing play-by-play
coverage of Cedar Falls High School sports! Known by alumni and fans for this
coverage, we decided to find a way to use this platform to support a good cause in the Cedar Valley.
This season, Coloff Media has been proud to facilitate our second annual charity title sponsorship inside broadcasts of Tiger football and basketball: The ‘Points for a Purpose’ campaign. This cause gives local businesses the opportunity to reach the large, loyal audience of Tiger fans with their marketing message, while also supporting the growth and development of local non-profit organizations in need through financial donations.
How does it work? Simple. Sponsoring businesses pledge to donate $.50 for each point the Tigers score in football, boys’ basketball and girls’ basketball (the three team sports carried by Coloff Media). Each time the Tigers score, each sponsoring business’ total donation rises until the end of the season. Following the conclusion of the sports year, sponsors combine all donation totals into one massive contribution to the year’s local non-profit. For the 2018-19 sports season, we’re happy to announce the Boys and Girls Clubs of the Cedar Valley as the campaign’s recipient organization.
Last year, during the inception of ‘Points for a Purpose’, Kimball & Beecher Family Dentistry pledged $1.00 per point scored, totaling a donation of $3,849.00 to the Salvation Army of Waterloo/Cedar Falls.
This year, Kimball & Beecher Family Dentistry has gratefully continued their support of the campaign, continuing with their pledge of $.50 per point scored. These great sponsors have been featured both during in-game broadcasts and on regular 1650 The Fan, 93.5 The Mix and Cruisin’ KCFI programming. Here’s a look at this year’s donation tracker, thus far:
The lifeblood of this campaign is due to the hard work and success of the athletes inside of the Cedar Falls High School Athletic Department. To these athletes and sponsors, we say ‘thank you’ for making the Points for a Purpose campaign have a truly special significance in the Cedar Valley community.
To support and find more information on this year’s non-profit organization, The Boys and Girls Clubs of the Cedar Valley, please visit their website.
Please also consider supporting Cedar Falls Tigers Athletics, and Kimball & Beecher Family Dentistry. If your business would like to become a sponsor for next year’s campaign, please send us an email, here.