‘Points For A Purpose’ supports House Of Hope

Once again this season Coloff Media is proud to present our second annual charity title sponsorship inside broadcasts of Cedar Falls Tigers football and basketball – the ‘Points for a Purpose’ campaign.

This cause gives local businesses the opportunity to reach the large, loyal audience of Tigers fans with their marketing message, while also supporting the growth and development of local non-profit organizations in need through financial donations.

How does it work?


Sponsoring businesses pledge to donate $.50 for each point the Tigers score in football, and boys’ and girls’ basketball (the three team sports carried by Coloff Media).

Each time the Tigers score, each sponsoring business’ total donation rises until the end of the season. Following the conclusion of the sports year, sponsors combine all donation totals into one contribution to the year’s local non-profit.

For the 2019-20 sports season, we’re happy to announce the House of Hope in Waterloo as the campaign’s recipient organization.

Last year, the second ‘Points for a Purpose’ campaign, Kimball & Beecher Family Dentistry donated $4,016.25 to the Cedar Valley Boy’s & Girl’s Club.

This year, Kimball & Beecher Family Dentistry continued its support of the campaign, continuing with a pledge of $.50 per point scored.

These great sponsors have been featured both during in-game broadcasts and on regular 1650 The Fan, 93.5 The Mix and Cruisin’ KCFI programming.

Here’s a look at this year’s donation tracker, thus far:


Points Scored


Donation Total

The lifeblood of this campaign is due to the hard work and success of the athletes inside of the Cedar Falls High School Athletic Department. To these athletes and sponsors, we say ‘thank you’ for making the Points for a Purpose campaign have a special significance in the Cedar Valley.

To support and find more information on this year’s non-profit organization, The House of Hope in Watleroo, please visit their website.

Please also consider supporting Cedar Falls Tigers Athletics, and Kimball & Beecher Family Dentistry. If your business would like to become a sponsor for next year’s campaign, please send us an email, here.

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